Posts in category: Trends

In today's digital world, search engine optimization (SEO) is more critical than ever for businesses striving to gain visibility and attract traffic online. Yet, many companies struggle with SEO, which leads to lost opportunities, lower rankings, an ...

In today's hyper-competitive business landscape, getting your positioning strategy right is crucial for success. One common trap companies often fall into is the confusion between brand and product positioning. Although these two concepts are closel ...

Multitouch attribution (MTA) has emerged as a crucial methodology in the marketer's toolkit. It promises to illuminate the customer journey by tracking every prospect's interaction with a brand. The underlying premise is that marketers can optimize ...

In today's fast-paced digital landscape, marketers face an undeniable challenge: you have only 8 seconds to grab someone's attention before they move on. That's right—8 seconds! With that in mind, it's crucial to understand how to make the most of e ...

If Influencer Marketing isn't yet part of your 2025 strategy, keep reading. In 2024, B2B brands moved from seeing Influencer Marketing as a "nice-to-have" to an essential part of their marketing mix—and you can't afford to miss out. Here's why th ...

There’s a persistent myth in the marketing world—the idea of the "marketing funnel." It paints a picture of a smooth, linear journey, guiding a prospect step-by-step toward a purchase. The reality? People don’t buy that way. People buy like people—c ...

In the fast-paced world of B2B marketing, paid ads are often seen as the magic pill for instant ROI. It's tempting—quick, measurable, and seemingly effective. But what happens when you get hooked on the fast results and neglect the long game? The tr ...