Posts in category: Digital Strategy

Developers Often Fall Victim to the “Action Bias “TrapDevelopers often fall victim to a psychological phenomenon known as the Action Bias Trap. This occurs when people feel compelled to take action by running ads, redesigning websites, or posting on ...

There’s a persistent myth in the marketing world—the idea of the "marketing funnel." It paints a picture of a smooth, linear journey, guiding a prospect step-by-step toward a purchase. The reality? People don’t buy that way. People buy like people—c ...